Iconic Brewing (formerly Sage Mixology) is Canada’s fastest growing Ready to Drink alcoholic beverage company. Founded in 2013, by three University undergraduate students (Bobby Besant, Cam McDonald and Daniel Bartek), Iconic has risen fast to become a national player in beverage alcohol across Canada.

In December 2015, Iconic launched Dusty Boots Hard Root beer to give the Canadian consumer the taste of a traditional Root Beer with the twist of being 5.9 % alcohol. Dusty Boots Hard Root Beer was the top selling new innovation in the Canadian cooler segment in 2016. We strive to bring new and unique experiences to our consumers across Canada. Keep your eyes peeled for our new innovations launching in the Spring! 


Cam is a graduate of the Rowe Business School at Dalhousie University. Cam aspired to be an entrepreneur since the age of 16 when he realized you couldn’t make a career out of being a sports fan. When he’s not around the office you can find him convincing naysayers that this is the year for the Toronto Maple Leafs.


Daniel is a graduate of the Rowe Business school at Dalhousie University. He came to Canada from Europe to pursue his hockey ambitions after making the tough decision to leave his DJ career behind. He takes consuming All You Can Eat Sushi very seriously.


Bobby is a graduate of the Ivey Business School at Western University. When his class graduated and went into the world of high finance he decided he’d rather make a career out of socializing. Enjoys crazy socks and cleaning up at the local karaoke bar.

Watch our latest Dragon's Den pitch here!